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ILAY LIT

Taking hoodies to the next level

These are Rosita & Sandra, two friends from Berlin who are doing business together hand in hand, even though they actually live on two fundamentally different planets; at least as far as the lifesyle is concerned. That's what got them into a fashionable business idea.

Rosi is a mother of two with superskills in the field of multitasking: Former model and stewardess, today's heroine of everyday life with always 57 family-to-dos on the board. Her unusual style lives in the form of: always cool, comfortable and ultra casual.

Sandra, on the other hand, lives a completely different lifestyle: chic, independent and childless. Not only does she have impecable hair-day but everything, in her daily life, is made to measure.

It had to be something special, something that enriches both of their worlds.

What inspire them to create the brand? Your personal hoodie request concerns:

  • It should be so comfortable that we would even want to fall asleep with it.
  • It should be so stylish that girlfriends excitedly would ask for the “Where did you get it?”
  • It should be so cool that it could be snowing behind us and still look good on.
  • It should be so hot that could wear it smoking in a non-smoking pub.

Two worlds, one fashion - that's it - thought the two of them and they created the classic hoodie in a whole new way: LIKE AN OFF-ROAD HOODIE!

The collection

The special feature of the designs are the oversize hoods. Extra large caps that impress with their special style on all sweaters and dresses of the collection. To accompany sleeves in excess of each individual, with great attention to detail created garment.

High-quality hoodie dresses with lace and neon-colored zippers, but also with playful voillants.

Evening hoodies with fine silk, combined with unusual cuts & deep insights into the world of sideboobs.

Travel outfits that survive every trip with a casual look without damage.

Casual, noble or sexy - with the respective extras and various designs, the hoodie becomes a fashionable all-purpose weapon at Ilay Lit!

https://www.ilaylit.com
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